Question: Trailhead's streaming TV shows strong reach but display retargeting has low app download conversions. The agency suggests Performance+ Remarketing. Why does this fit?
- It switches the campaign goal from Awareness to Conversion, resetting all line item optimizations
- It automatically increases budget for underperforming display line items to boost impression volume
- It re-engages visitors who previously interacted with Trailhead's site using AI and first-party signals
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