Question: Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two.
- Shopping campaigns rely on product information instead of keywords.
- Shopping campaigns are organized by ad groups instead of products groups.
- Shopping ads are manually generated.
- Shopping campaigns are organized by product groups.
For the EN-GB exam version, the answer options are as follows:
- Shopping campaigns rely on product information instead of keywords.
- Shopping campaigns are organised by ad groups instead of products groups.
- Shopping campaigns are organised by product groups.
- Shopping ads are generated manually.
Explanation
Shopping campaigns use product data from Merchant Center instead of keyword targeting to match products with relevant searches. Campaign inventory is organized with product groups, which let advertisers subdivide products for bidding and reporting. This makes Shopping campaign structure product-based rather than keyword-based. Ads are generated from submitted product information, including details such as title, image, price, and availability.
Why the other options are incorrect
Ad groups is incorrect because Shopping campaigns use product groups to organize inventory for bidding.
Manually generated is incorrect because Shopping ads are built from Merchant Center product data rather than created manually.
Source for verification
https://support.google.com/google-ads/answer/2454022
https://support.google.com/google-ads/answer/6275317
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "AI-Powered Shopping ads Certification" page.