You’ve owned a successful online retail business for a decade. Though the product and marketing strategy hasn’t changed, shoppers’ behavior has changed—they tend to be buying less and less with each transaction. Which two actions should you take? Choose two.

Uncover the needs to meet the requirements of curious and impatient consumers.
Drive profitability, traffic, customer base, and sales with Shopping ads.
Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
Provide personalized experiences that meet shopper expectations online or in-store.