Quelle stratégie d’enchères secondaire (facultative) recommanderiez-vous à un client qui veut diffuser des campagnes Performance Max en utilisant la stratégie d’enchères “Maximiser la valeur de conversion” ?

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  • Objectif de retour sur les dépenses publicitaires (ROAS cible)
  • CPC optimisé
  • CPC max. manuel
  • Maximiser les clics
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