Question: You're creating a Video action campaign for the first time to generate leads for your business. What ad formats should you expect to be used?
- Non-skippable in-stream ads and in-feed video ads
- Skippable in-stream ads and in-feed video ads
- Skippable in-stream ads and bumper ads
- Non-skippable in-stream ads and bumper ads
Explanation
Video action campaigns are built to drive conversions such as leads, sign-ups, and sales. These campaigns use action-oriented video inventory that supports clickable elements, final URLs, and conversion-based optimization. Skippable in-stream ads can drive users from video viewing to a website action, while in-feed video ads can reach users as they browse or search YouTube content. This format mix supports lead generation by combining video engagement with clear paths to conversion.
Why the other options are incorrect
Non-skippable in-stream ads are more aligned with awareness and reach than lead generation.
Bumper ads are short awareness-focused formats and are not the expected action campaign format.
Non-skippable in-stream and bumper ads combine reach-oriented formats rather than conversion-oriented formats.
Source for verification
https://support.google.com/google-ads/answer/2375464?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.