Question: If you're creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding, what should you expect for your max CPV compared to your actual CPV?
- Max CPV is often less than actual CPV because it's auction bidding.
- Max CPV is often less than actual CPV because it's a reserve buy.
- Actual CPV is often less than max CPV because it's auction bidding.
- Actual CPV is often less than max CPV because it's a reserve buy.
Explanation
Maximum CPV is the highest amount set for a view or eligible interaction. In Google Ads auction buying, the amount actually paid is based on what is needed to win the auction. This means actual CPV is often lower than the maximum bid. The difference reflects auction-based pricing rather than fixed reservation pricing.
Why the other options are incorrect
Max CPV less than actual CPV is incorrect because the maximum bid acts as the upper limit in auction buying.
Reserve buy is incorrect because this setup uses auction bidding rather than reservation pricing.
Actual CPV less than max CPV by reserve buy has the right comparison but the wrong buying method.
Source for verification
https://support.google.com/google-ads/answer/2472735?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.