Question: If a marketing team at a wildlife conservation organization wanted to set up a Video campaign to help drive online donations to their website, what actions should they take?
- They could test multiple variants of their ads, and make sure they're less than 10 seconds long.
- They could test multiple variants of their ads, and make sure they're at least 10 seconds long.
- They could use only one version of their ad, and make sure it's at least 10 seconds long.
- They could use only one version of their ad, and make sure it's less than 10 seconds long.
Explanation
Video action campaigns are suited to conversion goals such as online donations. Google Ads recommends testing multiple creative variants so the system has more options to find combinations that drive action. Video assets should be at least 10 seconds long for this campaign type. More eligible creative variation helps improve delivery and optimization toward donation conversions.
Why the other options are incorrect
Multiple variants under 10 seconds fails the minimum video length guidance for action-focused delivery.
One version at least 10 seconds meets the length guidance but limits creative testing.
One version under 10 seconds limits creative variation and does not meet the recommended minimum length.
Source for verification
https://support.google.com/google-ads/answer/10147229?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.