Question: A winery's Video action campaign is meant to attract customers to their website for their annual holiday sale. To encourage consumer interaction, which creative best practice would the winery implement?
- They'd add location extensions to focus on selected geographic locations.
- They'd link their Google Ads account to the Google Merchant Center account.
- They'd have a clear call-to-action, such as "Learn more."
- They'd reach a broad audience with dynamic video ads.
Explanation
In Video action campaigns, creative should make the next step immediately obvious. The ad message should connect the promotion to a user action that leads to the website. This supports interaction because users can move from interest to the sale landing page with less friction. Google’s action-focused creative guidance emphasizes direct response cues for conversion goals.
Why the other options are incorrect
Location extensions support location details, not the main creative prompt for website interaction.
Google Merchant Center supports product data use, not the creative instruction that drives engagement.
Dynamic video ads do not replace the need for a direct response cue in action-focused creative.
Source for verification
https://support.google.com/google-ads/answer/10147229?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.