Question: Jane wants to run their Sponsored Brands campaign as always on, without an end date. What budget option should she use?
- Monthly budget
- Lifetime budget
- Daily budget
Explanation
A daily budget is the right option for always-on Sponsored Brands campaigns because it allows the campaign to run without a required end date. Amazon Ads uses the daily amount as the average spend target across the month. This budget type supports continuous campaign delivery while allowing advertisers to pause or adjust spend as needed. It is useful for ongoing visibility rather than campaigns tied to a fixed promotional period.
Why the other options are incorrect
Monthly budget is incorrect because Sponsored Brands campaign setup uses daily or lifetime budget options, not a standard monthly campaign budget option.
Lifetime budget is incorrect because it is designed for campaigns with a fixed total budget and end date.
Source for verification
https://advertising.amazon.com/help/GTGPQGUXNCTHE2DS
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.