Question: A sneaker brand wants to sell more sneakers, but feels like their target CPA/ROAS with their current audience targeting strategy is limiting their reach to additional consumers. Which Google AI-powered solution should they use to find additional consumers who are likely to convert at their target CPA/ROAS in areas overlooked by manual targeting alone?
- Affinity audience targeting
- Custom audiences
- Geographic audiences
- Optimized targeting
Explanation
Optimized targeting uses real-time campaign conversion data to find additional users who are most likely to convert. It can expand beyond manually selected audience segments when better-performing traffic is available. This helps increase reach while still working toward conversion goals such as target CPA or target ROAS. Manually selected audiences act as signals, not fixed limits, when this feature is enabled.
Why the other options are incorrect
Question prompt is only the setup scenario, not a Google AI-powered solution.
Custom audiences are manually defined targeting signals and do not automatically find additional converting users beyond the selected criteria.
Affinity audience targeting focuses on broad interests, not conversion likelihood at a target CPA or ROAS.
Geographic audiences limit targeting by location and do not identify overlooked high-converting users beyond manual targeting.
Source for verification
https://support.google.com/google-ads/answer/10537509
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