Question: True or false? If one horizon begins to underperform, you should reallocate resources to those initiatives until they start performing well.
- True
- False
Explanation
The three horizon framework is meant to keep investment distributed across near-term performance, emerging opportunities, and future growth instead of reacting to one weak area in isolation. In HubSpot’s approach to strategic planning, short-term execution should support broader long-term priorities rather than override them. Moving resources into one underperforming horizon can reduce balance across the full portfolio of initiatives. Sustainable growth depends on maintaining alignment between present results and future opportunities. HubSpot Blog+1
Why the other options are incorrect
A) It treats underperformance as a reason to shift investment immediately, which conflicts with maintaining a balanced strategy across multiple time horizons. HubSpot Blog+1
Source for verification
https://academy.hubspot.com/lessons/implementing-a-revenue-operations-strategy
https://blog.hubspot.com/sales/strategic-planning-models
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