Question: You tell your executive team that your company should have a content manager, and they ask, “Can’t someone take that on as a side project?” How should you respond?
- “That’s a good way to start, but we should put a plan in place for expanding the role into a full-time duty.”
- “Yes, that would be best. Content management isn’t a full-time job.”
- “No, if we can’t have a full-time content manager, we may as well not have a content manager at all.”
- “Yes, but only if it’s a member of the executive team that does it.”
Explanation
A content manager plays a critical role in coordinating, organizing, and maintaining sales enablement content. While starting as a side project can be feasible initially, a structured plan to transition it into a full-time role ensures sustainability, consistency, and alignment with sales and marketing needs. Dedicated content management maximizes the effectiveness of resources and keeps materials current and relevant.
Why the other options are incorrect
B) Treating content management as a part-time task risks inconsistency and decreased quality.
C) Refusing the role entirely ignores the value of even an interim solution.
D) Executive team members are generally too focused on strategy to manage content effectively.
Source for verification
HubSpot Sales Enablement Content Guide
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