Question: On average, what navigational increase do businesses experience when they advertise on Waze Local?
- 2%
- 9%
- 10%
- 20%
Explanation
The metric refers to average lift in Navigations associated with advertising through Waze Local. This performance claim supports the platform’s focus on moving nearby drivers from awareness to route action. Navigations are especially important because they show intent to travel to a business location, not just ad exposure. The reported lift is used to show how location-based placements can increase real-world destination activity.
Why the other options are incorrect
2% is too low for the average navigation lift stated in Waze Local materials.
9% understates the reported increase tied to Waze Local advertising.
10% does not match the stated average lift benchmark.
Source for verification
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Waze Ads Fundamentals Assessment" page.