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A recreational sports complex wants to promote their upgrade

A recreational sports complex wants to promote their upgraded batting cages through responsive search ads. Which example correctly shows some of the key elements for an responsive search ad that could help meet their objectives?

Question: A recreational sports complex wants to promote their upgraded batting cages through responsive search ads. Which example correctly shows some of the key elements for an responsive search ad that could help meet their objectives?

  • A final URL and two headlines that focus on an upcoming batting competition www.brandnewbatting.com/tokens/promotion
  • A final URL that links to their payments page, with a display URL of www.brandnewbatting.com/tokens/promotion
  • A final URL that links to their general homepage www.brandnewbatting.com/tokens/promotion
  • A final URL that links to their lessons page, with a display URL of www.brandnewbatting.com/tokens/promotion

Explanation

Responsive search ads are built from a final URL, multiple headlines, and descriptions that Google Ads combines dynamically. The selected choice is the only one that includes both a destination page and headline assets, which are core parts of the ad format. It also points to a promotion-focused page instead of relying only on a generic destination, which supports stronger ad relevance. The other choices focus mainly on destination or display details and leave out headline assets, so they do not reflect the key ad elements as well. Google Help+1

Why the other options are incorrect

Payments page This points users to a transactional page and mentions a display detail, but it does not include the headlines that are central to responsive search ads. Google Help+1

General homepage This uses a broad destination and still does not include the required ad asset structure built around headlines. Google Help+1

Lessons page This includes a destination and display detail, but it omits the headlines that make the ad format responsive and relevant to queries. Google Help+1

Source for verification

https://support.google.com/google-ads/answer/7684791?hl=en

https://support.google.com/google-ads/answer/7046795?hl=en

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.

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