Question: A pet supplies shop sells cat food and kitty litter. They're looking to expand their reach. In which way does AI-powered Search Ads help them reach this goal?
- Phrase match uses Google AI to show ads for queries that include keywords the retailer provides.
- Responsive search ads lets them use company headlines and descriptions to create an ad relevant for each individual query.
- Smart bidding data helps the retailer set the best bid for possible queries.
- Broad match lets the company run their campaign without having to add keywords.
Explanation
Broad match helps expand reach by identifying related queries beyond exact and phrase match, which lets a campaign show on more relevant searches without requiring exhaustive keyword lists. In Google Ads, broad match is one of the three core elements of AI-powered Search alongside Smart Bidding and responsive search ads. Google also describes it as a way to spend less time building keyword lists while increasing reach and coverage. That makes it the feature in this set that directly supports finding additional relevant searches for products like cat food and kitty litter. Google Help+2Google Help+2
Why the other options are incorrect
Phrase match can narrow matching behavior, but Google’s AI-powered Search framework identifies broad match, not phrase match, as the reach-expanding component. Google Help+1
Responsive search ads improve ad relevance by testing combinations of headlines and descriptions, but they do not replace keyword coverage or remove the need to add keywords. Google Help+1
Smart bidding data sets bids for likely conversion outcomes, but it does not by itself expand query coverage the way broad match does. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/12158267?hl=en
https://support.google.com/google-ads/answer/12159290?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.