Question: As a member of the marketing team for a clothing retailer, you plan your company's monthly online advertising budget. You've just decided to use Google Ads' Performance Planner to do this. Which of the following are two advantages of using Performance Planner? Choose two.
- You can use it to harness the power of machine learning for forecasting.
- You can use it to identify funds from other operational budgets to allocate to marketing.
- You can tap into its forecasting, which is informed by billions of Google searches every week.
- You can integrate it with other budgeting software, such as Quickbooks.
Explanation
Performance Planner uses machine learning to forecast how changes to budget and settings can affect future campaign performance. It also takes into account billions of search queries to improve the accuracy of those forecasts. Those two capabilities make it useful for monthly budget planning because it helps estimate future results before changes are applied. That is why the correct choices are the forecasting advantage from machine learning and the forecasting advantage informed by large-scale Google search data. Google Help
Why the other options are incorrect
Other operational budgets This is incorrect because Performance Planner forecasts ad performance and spend scenarios, but it does not identify funds from non-marketing budgets. Google Help
QuickBooks integration This is incorrect because Google Ads documentation for Performance Planner describes forecasting and plan creation, not budgeting software integrations. Google Help
Source for verification
https://support.google.com/google-ads/answer/9230124?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.