Question: The structure of Google Ads accounts features three different levels. If an advertiser would like to update their budget, at which level could they make the change?
- At the account level
- At either the account level or the campaign level
- At the ad group level
- At the campaign level
Explanation
Google Ads supports budget control through campaign budget settings, where an average daily budget is set and edited for each campaign. It also supports account budgets, which act as a spend cap for the account in eligible monthly invoicing setups. Because both budget types exist in Google Ads, budget changes can be made at either the account level or the campaign level depending on how spend is being controlled. The ad group level is not a budgeting level in the Google Ads account structure. Google Help+2Google Help+2
Why the other options are incorrect
At the account level This is incomplete because Google Ads also lets advertisers change a campaign budget for individual campaigns. Google Help+1
At the ad group level Google Ads does not use ad groups as a level for setting or editing budgets. Google Help+1
At the campaign level This is incomplete because eligible advertisers can also use account budgets at the account level. Google Help+1
Source for verification
Google Ads Help: About average daily budgets Google Help
Google Ads Help: About account budgets Google Help+1
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.