Question: When an advertiser's campaign goal is visibility, which bidding strategy would you recommend?
- You'd recommend Enhanced cost-per-click (ECPC).
- You'd recommend Maximize conversions.
- You'd recommend Maximize clicks.
- You'd recommend Target impression share.
Explanation
Target impression share is the automated bid strategy built for visibility goals on Google Search results. It sets bids to help ads show on the absolute top of the page, on the top of the page, or anywhere on the page, depending on the selected placement setting. Google Ads specifically maps Awareness/Visibility goals to Target impression share. This makes it the best fit when the priority is ad exposure rather than clicks, conversions, or conversion value. Google Help+2Google Help+2
Why the other options are incorrect
Enhanced cost-per-click (ECPC) adjusts manual bids to help get more conversions, so it is conversion-focused rather than visibility-focused. Google Help
Maximize conversions is designed to get the most conversions within the budget, not to maximize ad visibility. Google Help
Maximize clicks is designed to drive as many clicks as possible, which is a traffic goal rather than a visibility goal. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/2472725?hl=en
https://support.google.com/google-ads/answer/10969287?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.