Question: What are the three key components of a campaign's structure? Choose three.
- Ad policy.
- Billing information.
- Targeting.
- Ad formats.
- Bid strategies.
Explanation
The correct three components are targeting, ad formats, and bid strategies because these settings define who sees the ads, what kind of ad is served, and how Google Ads competes in the auction. Google Ads campaign settings explicitly include targeting choices such as locations, languages, and devices, along with bidding and budget controls. Google Ads also links the selected campaign type to the kind of creative used, such as text, image, or video formats. Together, these are structural campaign decisions that shape delivery and performance from setup onward. Google Help+2Google Help+2
Why the other options are incorrect
Ad policy governs compliance and approval requirements, but it is not a structural campaign component. Google Help
Billing information controls payment and account funding, but it does not define campaign setup or delivery structure. Google Help
Source for verification
Google Ads Help: About campaign settings. Google Help
Google Ads Help: Choose the right campaign type. Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.