Question: You have been tasked with promoting a newly launched product. You want to drive as many sales of this product as possible within your current daily campaign budget. Which Smart bidding strategy should be used to meet your objective?
- Maximize impression share
- Maximize conversions
- Target ROAS
- Target CPA
Explanation
Maximize conversions is designed to use Google AI to get the highest possible number of conversions while spending the campaign’s daily budget. It fits a sales-volume goal when there is no need to hold to a specific target CPA or target ROAS. Google Ads also classifies it as a Smart Bidding strategy that uses auction-time bidding to adjust bids for each eligible auction. That makes it the most direct option when the priority is driving as many sales as possible within the available budget.
Why the other options are incorrect
Maximize impression share focuses on visibility in search results, not on maximizing sales or conversions.
Target ROAS is built to optimize for conversion value relative to spend, so it is better suited to return efficiency than pure sales volume.
Target CPA aims to generate conversions at a chosen average acquisition cost, which adds an efficiency constraint instead of fully prioritizing the highest number of sales.
Source for verification
Google Ads Help: About Maximize conversions bidding. Google Help
Google Ads Help: Determine a bid strategy based on your goals. Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.