Question: Erica chooses to use a Maximize clicks bid strategy in her Google Search campaign. But she also wants control over what she's paying per interaction. What step should Erica take when setting up this bid strategy?
- She should make sure the Google Ads system asks for authorization before it decides to bid.
- She should use the Performance Planner to assess seasonal trends and identify what the daily best bids will be.
- To control what she's willing to pay per interaction, she needs to provide the system with a maximum cost-per-click limit.
- She ought to set her daily budget based on estimated cost-per-click.
Explanation
Maximize clicks is built to get as many clicks as possible within the campaign budget. Google Ads also allows a maximum CPC bid limit with this strategy, which caps the highest amount willing to be paid for a click. That setting gives cost control at the interaction level while keeping the campaign optimized for traffic. This makes it the correct setup when the goal is more site visits without letting cost-per-click rise beyond a chosen ceiling. Google Help+1
Why the other options are incorrect
A) Google Ads does not use a setting that asks for authorization before each automated bid decision. Google Help
B) Performance Planner is a forecasting tool and does not set a per-click cap for Maximize clicks. Google Help
D) A daily budget controls total spend, but it does not cap the amount paid for each click. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/6268626?hl=en
https://support.google.com/google-ads/answer/6336101?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.