Question: What are two recommended best practices when using Performance Planner? Choose two.
- After you create an 18-month plan, check in on a monthly or quarterly basis to make sure your plan can be implemented based on the past seven to 10 days.
- Write more similar headlines for consistency and drive a uniform message to users.
- View your keyword report on a regular basis and look to add negative keywords to optimize your campaigns.
- Plan up to 18 months ahead across all campaign types: Search, Shopping, Local, Display, Video, Performance Max, and App.
Explanation
Performance Planner is designed for long-range forecasting and plan creation, so building an extended plan and revisiting it regularly is consistent with how the tool is meant to be used. Google Help+1
Regular monthly or quarterly check-ins are appropriate because Google Ads says forecasts refresh daily and use the last 7–10 days of data, adjusted for seasonality. Google Help+1
That makes ongoing review a valid best practice for keeping a plan aligned with recent market conditions. Google Help+1
The keyed second choice reflects older training language about supported campaign coverage in Performance Planner. Google Help
In current Google Ads Help, Performance Planner supports Search, Shopping, App, Demand Gen, Local, and Performance Max, and since March 9, 2026 it no longer supports Display or Video planning, so that part of the keyed choice is no longer current. Google Help
Why the other options are incorrect
Review keyword reports and add negative keywords This is a Search optimization workflow, not a documented best practice for using Performance Planner. Google Help+1
Write more similar headlines This is an ad creative practice and does not affect forecasting or plan management in Performance Planner. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/9230124?hl=en
https://support.google.com/google-ads/answer/9229976?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.