Question: A marketing manager used Reach Planner to forecast an awareness Video campaign. What should they keep in mind when setting up the Video campaign to achieve similar reach to the media plan?
- They should use Reach Planner after the campaign has been active for a week so it has relevant data to create more accurate planning.
- They should include key words related to their products so Reach Planner can narrow down the campaign's settings.
- They should use Reach Planner from within their Google Analytics account so there are more insights to use in the plan.
- They should make sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.
Explanation
Reach Planner forecasts are based on the campaign settings used in the media plan, and frequency cap is one of the settings that directly affects projected delivery. Google Ads defines frequency cap as the limit on how many impressions or views the same user can receive in a Video campaign over a day, week, or month. If the live campaign uses a different cap from the plan, the impression distribution changes, which can shift both reach and frequency away from the forecast. Matching that setting is necessary when the goal is to make actual campaign delivery track as closely as possible to the planned media numbers. Google Help+2Google Help+2
Why the other options are incorrect
After one week Reach Planner is used before launch for forecasting, not after a campaign has already been active to improve media-plan alignment. Google Help+1
Keywords Reach Planner planning for Video campaigns is driven by media plan settings such as audience, budget, geography, ad formats, and frequency controls, not by adding product keywords to narrow the campaign. Google Help+1
Google Analytics Reach Planner is a Google Ads planning tool, and the documentation does not describe creating these forecasts from within Google Analytics. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/9427120
https://support.google.com/google-ads/answer/117579?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.