Question: Which of the following is an effective way to broaden your advertising strategy in a privacy-safe way?
- Advertising to users created manually based on marketing strategy segmentation
- Advertising to users on Display and YouTube randomly searching for keywords
- Advertising to users who are in market for your competitors' products
- Advertising to users similar to your current high-LTV customers
Explanation
Privacy-safe expansion should start from consented first-party data and use Google AI to find additional valuable users. Customer Match can activate known customer data, including high-value customer segments. Optimized targeting can then use those audience inputs as signals to find new users likely to convert. This broadens reach while avoiding reliance on third-party data or random targeting.
Why the other options are incorrect
Manual segmentation is incorrect because rules-based audiences can limit scale and do not use Google AI to expand efficiently.
Competitor in-market users is incorrect because competitor intent alone does not build from the advertiser’s consented customer relationships.
Random keyword searching is incorrect because random targeting is not a privacy-safe or performance-focused expansion strategy.
Source for verification
https://support.google.com/google-ads/answer/6379332
https://support.google.com/google-ads/answer/10537509
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Privacy for Agencies and Partners Certification" page.