Question: Your client is having trouble getting site visitors to share their email. What strategy do you recommend they follow to get as many email sign-ups as possible?
- They should add an email collection pop-up feature to boost the chances of email collection.
- They should revise the landing page strategy and include email-sharing at the checkout page only.
- They should prioritize more discounts through email, which increases the lifetime value (LTV).
- They should use a single sign-on (SSO) tool like Google or Facebook Connect, which can increase email sharing by 20%-40%.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Privacy for Agencies and Partners Certification" page.