Question: You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?
- Data-driven ads
- In-stream video ads
- Responsive ads
- Native ads
Explanation
Data-driven ads allow creative variations to be served based on rules tied to campaign signals. In Display & Video 360, this format is used when different versions of an ad need to match specific conditions, such as location. City-specific messaging can be set up as creative variants so each marathon market receives the relevant version. This makes the format appropriate for controlling which creative appears in each targeted city.
Why the other options are incorrect
In-stream video ads define video placement delivery, not rule-based creative variation by city.
Responsive ads adapt creative size and layout, but they do not provide the same data-driven rules for city-specific messaging.
Native ads match publisher content style, not location-based creative versioning.
Source for verification
https://support.google.com/displayvideo/answer/9080905
https://support.google.com/displayvideo/answer/9059464
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