You’re working on a non-guaranteed deal in Display & Video 360, and your colleague recommends bidding 20% higher than the floor price. In what situation would you consider doing this?

Here is the answer of the question: You’re working on a non-guaranteed deal in Display & Video 360, and your colleague recommends bidding 20% higher than the floor price. In what situation would you consider doing this?

• You want to apply frequency management to your deal.
• You’re working across multiple publishers within a deal.
• You’re paying in different currencies for a global ad campaign.
• You want to guarantee a fixed number of impressions.

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