Question: Your customer, a local clothing store, is wondering where else their sales are coming from besides giving full credit to the paid search ads.What's another way they can segment conversions within Search Ads 360?
- Connect their social media accounts to Search Ads 360
- Connect their Google Analytics 4 account to Search Ads 360
- Connect their Looker Studio account to Search Ads 360
- Connect their Google Ads account to Search Ads 360
Explanation
Connecting social media accounts to Search Ads 360 helps report conversions from supported social activity alongside search activity. Floodlight can act as a shared conversion-tracking system across search, social, and display channels. This prevents giving all conversion credit to paid search when social interactions also contributed. It also supports cross-channel attribution reporting, making the conversion path easier to analyze.
Why the other options are incorrect
Google Analytics 4 can provide analytics data, but it is not the specific Search Ads 360 setup for segmenting conversions by social activity.
Looker Studio is used for visualization and reporting, not for adding social conversion attribution into Search Ads 360.
Google Ads is a search engine account connection and does not explain sales influenced by social media activity.
Source for verification
https://support.google.com/sa360/answer/9746804?hl=en
https://support.google.com/sa360/answer/9747396?hl=en
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