Question: Select all that apply. Which of the following UTM parameters should you always add to your tracking URLs?
- Medium
- Term
- Source
- Content
Explanation
When creating tracking URLs, the Source and Medium UTM parameters should always be included to identify the origin of traffic and the type of marketing channel. Source indicates where the visitor came from (e.g., Google, LinkedIn), while Medium specifies the channel (e.g., email, CPC). In HubSpot, these parameters are essential for accurately attributing traffic and conversions to the correct campaigns. Consistently using Source and Medium ensures reliable reporting across all marketing efforts.
Why the other options are incorrect
Term is optional and typically used for paid search keywords.
Content is optional and used to differentiate variations of ads or links.
Source for verification
HubSpot UTM Parameters
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