What is sales enablement?

• The processes, content, and technology that help sales teams sell efficiently at a higher velocity.
• Any strategy that helps sales teams close more deals.
• The process of replacing your existing marketing functions with sales positions.
• All of the above.

or

• The methodology that prioritizes the needs, challenges, goals, and interests of individual buyers.
• The process of selling web-based software to clients.
• The approach your business takes to provide sales with the resources they need to effectively sell.
• The process of designing and conducting experiments to optimize and improve the results of a target area.