Question: What does ASP (Additional Spend Potential) represent in Amazon DSP?
- The projected spend for the next month
- The actual spend of the campaign to date
- An incremental budget value that can be added while maintaining 100% end-of-flight delivery
Explanation
Additional Spend Potential (ASP) is a forecasting metric used to identify budget expansion opportunity in Amazon DSP. It indicates whether the current setup has enough delivery capacity to support more spend without creating end-of-flight underdelivery risk. The value is tied to pacing, forecasted inventory availability, and line item delivery potential. It is used for budget planning, not for reporting historical spend or predicting a calendar-month total.
Why the other options are incorrect
Projected spend is incorrect because ASP is not a next-month spend forecast.
Actual spend is incorrect because ASP does not represent spend already delivered.
Source for verification
https://advertising.amazon.com/API/docs/en-us/release-notes/ads-api
https://advertising.amazon.com/API/docs/en-us/guides/dsp/guidance-and-quick-actions
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