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- The line item has already reached its frequency cap for that user, therefore the line item is not considered.
- The geo location of the line item overlaps with the location properties of the request.
- The Amazon Ads viewability threshold set for the line item did not meet the estimated viewability score of the request, therefore the line item is not considered.
- The order has already reached its frequency cap for that user, therefore the line item is not considered.
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