Question: Which phase of a high traffic event would you recommend gradually easing off bids?
- Day-of stage
- Lead-out stage
- Lead-in stage
Explanation
During the Lead-out phase, demand from the high-traffic event begins to normalize after peak shopping activity. Gradually reducing bids helps control spend while still capturing remaining shoppers who engaged before or during the event. This approach avoids an abrupt stop that could miss post-event consideration and delayed purchases. It also prevents overbidding once auction competition and urgency begin to decline.
Why the other options are incorrect
Day-of stage is incorrect because bids are typically maintained or increased to compete during peak event demand.
Lead-in stage is incorrect because bids are usually built up to generate awareness and retargeting pools before the event.
Source for verification
https://advertising.amazon.com/library/guides/prime-day-guide-advanced-strategies
https://advertising.amazon.com/resources/ad-policy/amazon-branded-peak-events
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