Question: When planning a multi-channel video campaign, which format offers the most flexibility in placement?
- Streaming TV ads only
- Online Video (OLV) with both in-stream and out-stream options
- Audio ads only
Explanation
Online video (OLV) provides broader placement flexibility because Amazon Ads defines it across both video-content and non-video environments. It can run across desktop, mobile, and tablet formats, which supports multi-channel video planning. In-stream placements appear within video content, while out-stream placements can appear between text and images. This wider placement eligibility makes Online video (OLV) more adaptable than formats tied to one media environment.
Why the other options are incorrect
Streaming TV ads are limited to streaming content environments, so they do not provide the same placement range.
Audio ads are built for audio inventory, not video placements.
Source for verification
https://advertising.amazon.com/solutions/products/online-video-ads
https://advertising.amazon.com/resources/ad-specs/dsp/video/online-video-ads
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