HealthyByte wants to engage “healthy lifestyle” customers. They’ve determined that there are three core audiences that are likely to respond differently to different creatives. Which ad solution should HealthyByte consider using to effectively reach all three audiences?

Here is the answer of the question: HealthyByte wants to engage “healthy lifestyle” customers. They’ve determined that there are three core audiences that are likely … Read more

Emanuele is about to launch a link-out campaign that directs shoppers to an insurance quote form. He wants to ensure optimizations are made in real-time to best measure the campaign’s performance. Which of the following suggestions would you make to Emanuele?

Here is the answer of the question: Emanuele is about to launch a link-out campaign that directs shoppers to an insurance quote form. He wants … Read more

Shunsuke is an advertiser at a kitchen appliance company. He ran an awareness campaign to promote his brand’s award winning toaster. A few months after the campaign ended, he noticed that the baseline performance was overall higher on glance views and conversion rate across many of his products. What is this likely to mean?

There is a reporting error. Shunsuke’s brand’s presence had grown on Amazon as a result of the campaign from months prior. Another advertiser must be … Read more

Adaeze is an advertiser at an athletic wear company promoting a new women’s running shoe. She used audience insights to determine that shoppers most likely to engage with her brand were married women, so she tailored her creative to best reach this audience. Which audience insight did she use to learn this?

Here is the answer of the question: Adaeze is an advertiser at an athletic wear company promoting a new women’s running shoe. She used audience … Read more

Rosalva is an advertiser at a home goods brand. She wants to understand the percentage of repeat versus one-off purchases made by her customers so she can determine which type of display campaign to run. Which audience insight would help Rosalva achieve this goal?

Here is the answer of the question: Rosalva is an advertiser at a home goods brand. She wants to understand the percentage of repeat versus … Read more

Jaqueline used the audience planning tool to uncover an opportunity to engage shoppers that have shown purchase intent in her products but did not purchase. Which of the following approaches would you suggest to Jaqueline?

Here is the answer of the question: Jaqueline used the audience planning tool to uncover an opportunity to engage shoppers that have shown purchase intent … Read more

Rufina referenced insights for similar brands and determined that, in her brand’s category, her brand was below the category benchmark for time between purchases. What type of campaign strategy could Rufina run to help her brand reach the benchmark?

Here is the answer of the question: Rufina referenced insights for similar brands and determined that, in her brand’s category, her brand was below the … Read more

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