Question: Where should you allocate the majority of your paid media budget?
- New advertising channels that you haven’t advertised on before
- Brand campaigns across advertising channels
- Video production
- Proven efforts that drive your main KPIs
Explanation
HubSpot’s paid media budgeting guidance focuses on allocating spend where it is most likely to improve business results. The largest share should go to channels, campaigns, and tactics that already perform well against your main KPIs because they have proven their ability to generate return. New channels and experiments can still be tested, but they should not receive most of the budget before they show reliable performance. This approach keeps the paid media budget tied to measurable outcomes instead of assumptions. HubSpot Academy+1
Why the other options are incorrect
A) New channels are useful for testing, but they are not where HubSpot recommends placing the majority of spend before performance is proven. HubSpot Academy+1
B) Brand campaigns can be important, but HubSpot’s budgeting approach prioritizes what already drives the main KPIs across the plan. HubSpot Academy+1
C) Video production is a supporting cost, not the primary rule HubSpot uses for allocating most paid media spend. HubSpot Academy+1
Source for verification
https://academy.hubspot.com/lessons/maximizing-your-media-buying-budget
https://academy.hubspot.com/courses/paid-media
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