Question: Scenario: You work for H.Bloom, a flower delivery company. You are running a paid search ad for the keyword "flower delivery" that directs to the landing page below. The goal of this ad is to drive leads. What would you do to potentially improve the ad's performance? Select all that apply.
- Remove the H.Bloom logo from the landing page
- Add the keyword “flower delivery” to the landing page
- Remove the header navigation from the landing page
- Move the form to the bottom of the landing page
Explanation
For a lead-generation landing page, HubSpot emphasizes an optimized conversion path and strong message consistency between the ad and the destination page. Adding the search term to the landing page improves relevance and helps visitors confirm that the page matches their intent. HubSpot also defines a conversion as a desired action such as a form submission, so reducing distractions supports that action. Removing header navigation keeps attention on the primary offer instead of sending visitors to other pages. These changes strengthen clarity and focus, which improves post-click performance. HubSpot Academy+1
Why the other options are incorrect
A) Removing the logo weakens brand recognition and can reduce trust after the ad click.
D) Moving the form lower adds friction because the lead capture point should stay easy to find within the conversion path.
Source for verification
https://academy.hubspot.com/lessons/ad-copy-creative-conversion
https://academy.hubspot.com/lessons/understanding-conversions
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