Question: A Facebook lookalike audience is based on:
- people who have already expressed an interest in your business
- new people who share the characteristics of your existing customers
- the number of years a person has been on Facebook
- people who have viewed your social media posts but not interacted with them
Explanation
A lookalike audience is created from a source audience, so the platform uses existing customer or audience data to find additional people with similar attributes. HubSpot defines this audience type as one whose members share demographic information or interests with the members of a source audience. That makes it a prospecting tactic designed to expand reach beyond people who already know the business. It is different from custom audience targeting, which is built from known engagement or contact data and is used for warmer audiences. HubSpot Knowledge Base+1
Why the other options are incorrect
A) This describes a warmer audience that has already interacted with the business, which aligns with custom audience use rather than lookalike audience use. HubSpot Knowledge Base+1
C) Time spent on Facebook is not part of HubSpot’s definition of a lookalike audience. HubSpot Knowledge Base
D) Passive post viewing is not the defining basis of a lookalike audience, because this audience type is modeled from a source audience rather than from that specific behavior alone. HubSpot Knowledge Base+1
Source for verification
https://knowledge.hubspot.com/get-started/hubspot-glossary
https://knowledge.hubspot.com/ads/create-ads-audiences-in-hubspot
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