Question: TuneStreamer.com is an online music streaming site. Subscription orders are declining steadily. As the lead marketer for the site, it's your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user's Google account?
- Google Shopping Cart
- Google Analytics
- One Tap sign-in
- Multi-factor authentication
or
- Google Analytics
- One Tap sign-in
- Google Shopping Basket
- Multi-factor authentication
Explanation
One Tap sign-in reduces checkout friction by allowing users to sign in or sign up with information already associated with their Google Account. This supports a faster checkout path because fewer fields need to be entered manually. It helps remove account-creation barriers that can cause abandonment near conversion. The feature is relevant when checkout completion depends on a smoother identity and sign-in experience.
Why the other options are incorrect
Multi-factor authentication adds a verification step and is not designed to simplify checkout with stored Google Account information.
Google Shopping Cart is not the Google identity feature used to reduce checkout sign-in friction.
Google Analytics measures user behavior but does not complete sign-in or checkout fields for users.
Source for verification
https://developers.google.com/identity/gsi/web/guides/features
https://developers.google.com/identity/gsi/web/guides/use-one-tap-js-api
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