Question: Jessie is shopping for her husband's anniversary present. He loves to go fly fishing whenever he can. Jessie uses her mobile phone to ask for the nearest outdoor supply store. Her phone opens up the map application with directions to a nearby location only five minutes away. This is an example of what kind of personalized user experience?
- Delivering a relevant landing page
- Using known user signals
- Using machine learning
- Google's One Tap sign-in
Explanation
Known user signals use contextual information such as location, device, and intent to create a more relevant experience. A nearby store result depends on location context and the user’s expressed need for a local destination. Opening directions in a map application reduces friction by moving the user directly toward the next useful action. This type of personalization improves relevance without requiring the user to manually enter every detail.
Why the other options are incorrect
Delivering a relevant landing page applies to sending ad traffic to a matching web page, not using location context for directions.
Google’s One Tap sign-in simplifies account sign-in and does not personalize results based on location.
Using machine learning may support personalization, but the described experience is based on contextual user signals.
Source for verification
https://support.google.com/google-ads/answer/7065882
https://support.google.com/google-ads/answer/2453995
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