Jessie is shopping for her husband’s anniversary present. He loves to go fly fishing whenever he can. Jessie uses her mobile phone to ask for the nearest outdoor supply store. Her phone opens up the map application with directions to a nearby location only five minutes away. This is an example of what kind of personalized user experience?

  • Delivering a relevant landing page
  • Using known user signals
  • Using machine learning
  • Google’s One Tap sign-in
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