Question: A gym equipment business called Gymnex feels like some of the pages on their website are weaker than others. The teams at Gymnex understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help Gymnex to identify which pages need the most attention with regards to CRO?
- Comparing other businesses' websites against their own
- Having a designer inspect the cosmetic side of the pages
- Reviewing the website's funnel or flow
- Checking the "Landing pages" section in Google Ads
Explanation
Reviewing the website’s funnel exploration or flow helps identify where users drop off before completing valuable actions. This shows which pages create friction in the conversion path. Pages with high abandonment or weak progression need more attention because they are limiting completed outcomes. This makes flow analysis useful for prioritizing conversion rate optimization (CRO) work.
Why the other options are incorrect
Landing pages can show post-click performance, but it does not reveal the full site path where users drop off.
Competitor comparison may provide context, but it does not identify weak pages inside the site’s own funnel.
Cosmetic inspection focuses on appearance and may miss behavioral friction shown by user flow data.
Source for verification
https://support.google.com/analytics/answer/9327974
https://support.google.com/analytics/answer/9327974?hl=en#funnel_exploration
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