Question: After creating your hero statement, you identify a type of person who is interested in your product that you can’t be a hero to. What should you do for these people?
- Make it clear early on that your product isn’t a good fit for them.
- Accept their business and serve them as well as you can.
- Modify your product to do both jobs.
- Ignore them and focus on your target buyers.
Explanation
When a prospect falls outside your hero statement and target audience, it is best to communicate early that your product is not a good fit. This prevents wasted time for both the prospect and sales team and maintains credibility. Clear disqualification ensures resources are focused on high-fit buyers who are most likely to benefit. Early qualification aligns efforts with strategic sales enablement priorities.
Why the other options are incorrect
B) Accepting low-fit business diverts resources and reduces overall efficiency.
C) Modifying the product for every outlier is impractical and misaligns focus.
D) Ignoring them entirely misses the opportunity to disqualify respectfully and maintain transparency.
Source for verification
HubSpot Hero Statement Guide
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Sales Enablement Certification" page.