After creating your hero statement, you identify a type of person who is interested in your product that you can’t be a hero to. What should you do for these people?

Advertisement

  • Make it clear early on that your product isn’t a good fit for them.
  • Accept their business and serve them as well as you can.
  • Modify your product to do both jobs.
  • Ignore them and focus on your target buyers.
Join our list

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.

Leave a Comment


Share via
Join our list

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.

Send this to a friend