- Persona interviews focus on understanding the sort of person you’re interviewing, while Jobs To Be Done interviews focuses on the reason they bought your product.
- The two processes are basically the same.
- The questions in the two interviews are basically the same, but persona interviews are conducted with customers, while Jobs To Be Done interviews are conducted with prospects.
- Jobs To Be Done interviews focus on a person’s employment, while persona interviews focus on the person’s personality.
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