Question: Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?
- Data retention period
- IP address settings
- Consent Mode
- Disable data collection
Explanation
Data retention controls how long user-level and event-level data is kept by Google Analytics before it is automatically deleted. This setting applies to data associated with cookies, user identifiers, and advertising identifiers. It affects detailed data used in explorations and reporting features that rely on stored user-level or event-level information. The setting is managed at the property level in Google Analytics.
Why the other options are incorrect
Disable data collection stops new data from being collected, but it does not define how long stored data is retained.
IP address settings relate to handling IP data, not the retention period for user-level and event-level data.
Consent Mode adjusts data collection behavior based on consent choices, not the storage duration setting.
Source for verification
https://support.google.com/analytics/answer/7667196
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