You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a "user property" collected by Google Analytics?

Question: You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a "user property" collected by Google Analytics?

  • The language preference of users watching the video on your site
  • Name of the video users can watch on your site
  • How many users opened the page containing the video on your site
  • How many users watched the video on your site

Explanation

A user property describes an attribute of the user rather than a single interaction. Language preference is a user-level attribute that can be used to understand groups of users across their activity. In Google Analytics 4, predefined user dimensions include automatically collected user attributes when the required tagging or SDK setup is in place. This differs from event counts or content names, which describe actions or items rather than the user.

Why the other options are incorrect

Users watched the video is a metric that counts user activity, not a user attribute.

Users opened the page is a metric tied to page activity, not a user property.

Name of the video describes content metadata, not a user-level attribute.

Source for verification

https://support.google.com/analytics/answer/9268042

https://support.google.com/analytics/answer/9143382

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Analytics Certification" page.

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