Question: A marketer advertises in many markets around the world, including Germany and France. They've started running YouTube and Search campaigns with Google, and they measure online conversions. What three things should this marketer know about the impact of regulatory changes on measurement and audiences for their business? Select three.
- The quality of conversion modeling will be impacted across existing modeled conversions for the Safari browser.
- Cross-device and Engaged-view conversions will be impacted, and YouTube campaigns will begin to degrade.
- All remarketing capabilities for advertisers will be impacted and lost due to compliance with regulatory changes.
- Remarketing in DV360 and GDA will be impacted and integrated with the Privacy Sandbox for re-engagement when Google tags are used.
- All types of conversion measurement solutions will be impacted and lost because of regulatory changes.
Explanation
Regulatory changes can reduce observable signals, so conversion modeling becomes more important for estimating conversions that cannot be directly measured. Browser restrictions such as those affecting Safari can lower the quality of modeled results when less consented or observable data is available. Cross-device conversions and Engaged-view conversions depend on privacy-safe signals, so reduced signal availability can affect YouTube and Search measurement. For re-engagement, Google advertising products increasingly rely on privacy-preserving solutions such as the Privacy Sandbox and properly implemented Google tags.
Why the other options are incorrect
Prompt label is not a measurement impact or audience impact.
All conversion measurement solutions is incorrect because regulatory changes affect signal availability, not every measurement solution completely disappearing.
All remarketing capabilities is incorrect because remarketing is changing toward privacy-preserving approaches rather than being entirely lost.
Source for verification
https://support.google.com/google-ads/answer/10000067
https://privacysandbox.google.com/private-advertising/remarketing-dev-guide
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