Question: All of the following are reasons to extend your sales enablement efforts beyond the sale EXCEPT:
- Existing customers are more likely to buy than new prospects are.
- Successful customers are more likely to recommend your product to a friend.
- Helping your customers succeed prevents negative reviews online.
- It increases your sales team's likelihood of hitting their quotas.
Explanation
Extending sales enablement beyond the sale focuses on helping customers succeed with your product, increasing retention, advocacy, and positive experiences. Supporting customer success drives repeat business, referrals, and brand credibility. While these benefits indirectly support sales, they do not directly improve the likelihood of hitting individual sales quotas. Post-sale enablement prioritizes long-term customer outcomes rather than immediate sales metrics.
Why the other options are incorrect
A) Existing customers are more likely to make additional purchases, justifying post-sale enablement.
B) Successful customers are more likely to refer others, expanding the prospect base.
C) Helping customers achieve their goals reduces dissatisfaction and prevents negative reviews.
Source for verification
HubSpot Customer Enablement Guide
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