Here is the answer of the question: How are incrementality experiments different from A/B experiments?
- They typically require a smaller sample size and less sophisticated statistical analysis.
- They both require a holdback group to determine which version of an ad performs better.
- They measure the relative effectiveness of different versions of a marketing campaign.
- They determine the impact of ads on a consumer’s decision to convert or not.
The above question is related to “Google Ads – Measurement Certification Exam“. You can find all the updated questions and answers related to to “Google Ads – Measurement Certification Exam” on the “Google Ads – Measurement Certification Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.
Subscribe to our mailing list and get interesting stuff and updates to your email inbox.