How does the enhanced cost-per-click (ECPC) bidding strategy work?

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Question: How does the enhanced cost-per-click (ECPC) bidding strategy work?

  • ECPC looks at a listed target return on investment (ROI), then raises a max cost-per-click (CPC) bid.
  • ECPC looks at ad auctions, then lowers a max cost-per-click (CPC) bid.
  • ECPC looks at a listed target return on investment (ROI), then lowers a max cost-per-click (CPC) bid.
  • ECPC looks at ad auctions, then raises a max cost-per-click (CPC) bid.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads – Measurement Certification" page.

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4 thoughts on “How does the enhanced cost-per-click (ECPC) bidding strategy work?”

  1. the answers of this question have changed:
    ECPC looks at a listed target return on investment (ROI), then lowers a max cost-per-click (CPC) bid.
    ECPC looks at a listed target return on investment (ROI), then raises a max cost-per-click (CPC) bid.
    ECPC looks at ad auctions, then raises a max cost-per-click (CPC) bid.
    ECPC looks at ad auctions, then lowers a max cost-per-click (CPC) bid.

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