How does the enhanced cost-per-click (ECPC) bidding strategy work?

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Here is the answer of the question: How does the enhanced cost-per-click (ECPC) bidding strategy work?

  • ECPC looks at a listed target return on investment (ROI), then raises a max cost-per-click (CPC) bid.
  • ECPC looks at ad auctions, then lowers a max cost-per-click (CPC) bid.
  • ECPC looks at a listed target return on investment (ROI), then lowers a max cost-per-click (CPC) bid.
  • ECPC looks at ad auctions, then raises a max cost-per-click (CPC) bid.

The above question is related to “Google Ads – Measurement Certification Exam“. You can find all the updated questions and answers related to to “Google Ads – Measurement Certification Exam” on the “Google Ads – Measurement Certification Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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4 thoughts on “How does the enhanced cost-per-click (ECPC) bidding strategy work?”

  1. the answers of this question have changed:
    ECPC looks at a listed target return on investment (ROI), then lowers a max cost-per-click (CPC) bid.
    ECPC looks at a listed target return on investment (ROI), then raises a max cost-per-click (CPC) bid.
    ECPC looks at ad auctions, then raises a max cost-per-click (CPC) bid.
    ECPC looks at ad auctions, then lowers a max cost-per-click (CPC) bid.

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